Build and sell your first digital product, on your own.
A step-by-step system for building one excellent digital product with Claude and selling it with text posts. No ads, no team, no camera.
- Pick a niche and an offer you can test in about a week, not months.
- Build the product with Claude using a proven outline → draft → human-pass process.
- Sell with text posts and a simple comment-to-DM-to-checkout funnel.
Secure Stripe checkoutInstant download30-day money-back guarantee
Peek inside
Real pages from the kit
No fluff, no filler. Every part ends with something you can use that week. Tap a page to enlarge it.
Sound familiar?
You don't need more ideas. You need a system.
Most first online businesses stall for the same few reasons, and none of them are about talent.
Ten ideas, no decision
You keep circling niches because nothing tells you how to test one quickly and commit.
Building before anyone asked
Weeks go into a product, then launch day is silence, because the offer was never checked with real buyers.
Posting into the void
You post when inspiration strikes, with no structure, no call to action and no path from a post to a checkout.
No idea what to fix
Without a few clear numbers each week, every problem looks equally urgent, so you change everything at once.
This playbook replaces the guesswork with one clear sequence: niche → offer → product → posts → DM → checkout, then a 15-minute review every Sunday that tells you what to fix next.
How it works
One product. Five moves. Repeat weekly.
Each move has its own part in the playbook, with worksheets, templates and the Claude prompts to do the heavy drafting.
Pick a niche
A specific person with a specific, expensive problem. Test it into a Niche Card in about a week.
Design the offer
A clear promise and a three-tier product ladder that makes buying easy.
Build with Claude
Outline, research, draft, your human pass, QA, design. Claude drafts; your judgment is the product.
Post in text
A weekly content system and 100 fill-in templates, organized by the job each post does.
DM to checkout
A comment-keyword post triggers a DM with your link, and the link opens checkout.
What you get
Everything in the kit
Instant download. Read the PDFs on any device; open the tracker in Excel or Google Sheets.
00 · Start Here
What's in your kit, what to open first, and your first 60 minutes.
01 · The Playbook
12 parts with worksheets, a complete worked example, 100 post templates and a full prompt appendix.
02 · The 90-Day Plan
Thirteen weeks, one checklist per week, from choosing a niche to a working three-tier product business.
03 · Metrics Tracker
Weekly funnel with automatic conversion rates and a "weakest link" flag, plus posts, sales, experiments and monthly tabs.
04 · Claude Prompt Pack
Copy-paste prompts for research, product building, posts, sales pages, funnels and weekly reviews.
5 Product Blueprints
Five ready-to-build products, each with buyer, pricing ladder, outline, chapter-by-chapter Claude prompts, sales copy and first posts.
Sales Page Template
An editable, animated, mobile-first sales page in one file. Paste your copy and Stripe link, then upload.
30-Day Post Bank
90 written posts for X, LinkedIn and Threads: a full build-in-public and launch sequence with hooks and CTAs.
Launch Week Playbook
A 14-day launch calendar, day-by-day post scripts and 12 DM reply scripts for every buyer question.
Claude Business Partner
An 8-stage mega-prompt that scores and rewrites your offer, sales page and posts, and flags compliance risks.
Premium Tier Kit
An offer page, intake form and delivery checklist for adding your own written-review tier.
Inside the playbook
12 parts, in the order you'll use them
Planned for about 6–8 hours a week. Every part ends with something you can use that week.
The one-person business model
Why a small, focused digital-product business is the most forgiving first business, and what it honestly takes.
Choosing your niche
From "no idea" to a tested Niche Card in about a week.
Your offer and product ladder
What you promise, for whom, in what form and at what price.
Building the product with Claude
Outline → research → draft → human pass → QA → design.
The sales page
A block-by-block template that answers buyers' questions in the order they ask them.
The comment-to-DM checkout funnel
The engine: post, keyword, automated DM, checkout.
The text content system + 100 templates
A repeatable weekly system and fill-in post structures organized by job.
Weekly metrics: the Sunday review
Six numbers, fifteen minutes, one clear thing to fix next.
The 90-day plan
Thirteen weeks, in order, and the logic behind the sequence.
Honest marketing and compliance
Rules that protect your reputation, your payment account and your buyers.
A complete worked example
One fictional seller, start to finish, using every tool in the playbook.
Growing past the first product
The next levers to pull, in roughly the order to pull them.
The product ladder
One product, three tiers.
Part 3 shows you how to package one product into a simple ladder, so every buyer has a sensible place to start.
- Starter: a small, focused entry product.
- Core: the complete system: your main product.
- Premium: the core plus a capped, written review from you.
Example price points from the playbook. You set your own prices; no sales or income are implied.
Is it for you?
Built for doers starting from zero
It's for you if…
- You know a topic well enough to help someone with it in writing.
- You'd rather write than film, and you don't want to run ads.
- You can give it about 6–8 focused hours a week.
- You want one clear plan instead of another pile of tips.
- You're happy to use Claude for drafting and add your own judgment.
It's not for you if…
- You want a done-for-you business or guaranteed results.
- You're looking for a get-rich-quick scheme. This is real work.
- You want paid ads, dropshipping or physical products.
- You want live coaching or calls (this is a self-guided kit).
You'll need: a computer, a paid Claude plan (Pro is enough), a Stripe account (or Gumroad, Lemon Squeezy or Payhip), one social account, and roughly US$30–$80 a month for tools once you start selling. You can start free and add those in Month 2.
Core or VIP?
See exactly what you get
- 79-page playbook (12 parts)79 pages✓✓
- Post templates100✓✓
- 90-Day Plan13 weekly checklists✓✓
- Metrics Tracker spreadsheet6 tabs✓✓
- Claude Prompt Pack35 prompts✓✓
- Start Here guide3 pages✓✓
- Done-for-you product blueprints5 products–✓
- Sales page template (HTML)1 ready file–✓
- Written post bank90 posts–✓
- Launch Week Playbook14 days + 12 DM scripts–✓
- Claude Business Partner prompt8-stage review + 5 follow-ups–✓
- Bonus: premium review-tier kit3 templates–✓
Counts are of real files in the kit. VIP is fully self-serve: no calls, coaching or personal review.
Not sure which to pick?
Three quick questions
1 of 3
Do you know what product you'll make?
2 of 3
How do you like to work?
3 of 3
How fast do you want to launch?
Our suggestion
Choose your edition
One payment. Yours to keep.
Core
The complete system to build and sell your first product.
- 79-page playbook (12 parts)
- 100 fill-in post templates
- 90-Day Plan: 13 weekly checklists
- Metrics Tracker spreadsheet
- Claude Prompt Pack (35 prompts, PDF + TXT)
- Start Here guide
VIP
Everything in Core, plus done-for-you assets so you can launch in days, not weeks.
- Everything in Core
- 5 done-for-you product blueprints: outline, chapter prompts, sales copy, pricing
- Sales page template: editable, animated HTML, Stripe-link ready
- 30-day post bank: 90 written posts for X, LinkedIn and Threads
- Launch Week Playbook: 14-day calendar plus 12 DM scripts
- Claude Business Partner: an AI self-review mega-prompt
- Bonus: premium review-tier kit
Prices in US dollars. Secure checkout by Stripe. Instant download. Covered by our 30-day money-back guarantee.
30-day money-back guarantee
Read it, use it, decide.
If the playbook isn't right for you, you can ask for a full refund within 30 days of purchase. You don't need to give a reason.
Just fill in our short refund request form with the email you used at checkout. We'll process your refund within 3 business days, back to your original payment method through Stripe. This guarantee is in addition to your rights under the Australian Consumer Law.
FAQ
Questions, answered
Do I need an existing audience or business?
No. The playbook is written for starting from zero, and a new social account is fine. Part 2 walks you from "no idea" to a tested niche.
How much time does it take?
The 90-day plan is designed around about 6–8 hours a week, with one checklist per week.
Will I make money with this?
We can't promise that, and nobody honestly can. This is business-skills education. Results depend on your niche, your offer, your effort and your circumstances. The playbook gives you a clear system and weekly numbers to improve, not a guarantee.
Do I need Claude? What else will it cost?
A paid Claude plan (Pro is enough) is recommended; any capable AI writing assistant works with small changes to the prompts. You'll also want a Stripe account (or Gumroad, Lemon Squeezy or Payhip) and, once you start selling, roughly US$30–$80 a month for tools like DM automation and email. You can start free and add those later.
Do I have to show my face or make videos?
No. The whole system is built on text posts and a DM-to-checkout funnel. No camera, no ads.
What's the difference between Core and VIP?
Core is the full system: playbook, 90-day plan, tracker and prompt pack. VIP adds done-for-you assets that remove most of the blank-page work: 5 complete product blueprints, an editable HTML sales page template, a 30-day bank of 90 written posts, a Launch Week Playbook with DM scripts, and the Claude Business Partner self-review prompt, plus a bonus premium-tier kit.
VIP is entirely self-serve. It doesn't include calls, coaching or a personal review.
Are the blueprints and posts really ready to use?
They're fully drafted. The blueprints give you the buyer, outline, prompts and sales copy, and the posts are written out in full. You still add what only you can: your experience, your examples and true details where the brackets are. The blueprint categories are popular, which means there's competition, and your own expertise is what makes the product worth buying.
Is there coaching or a community?
No. It's a complete self-guided kit, with worksheets, templates and a full worked example so you're never guessing what to do next.
How do I get it?
Instantly after checkout. You'll download the PDFs, the prompt pack as plain text, and the tracker spreadsheet (Excel or Google Sheets).
What if it's not right for me?
You're covered by a 30-day money-back guarantee. Fill in our refund request form within 30 days of purchase for a full refund.
Your next 90 days
Stop collecting ideas.
Start building one.
One niche, one product, one weekly system. Everything you need is in the kit.
Get the Playbook — $24930-day money-back guarantee · Instant download